Its no news that RIM, the maker of blackberry, has been getting its tailed whacked for a minute. With plunging stock price and declining sales, the colossal failure of the Playbook almost sealed RIM’s fate. So for 24 months, RIM hunkered down and regrouped. They laid off staff and tempered the fears of shareholders with promises of a new product. Inspite of media pressure, they refused to launch this new product until they were really ready.
In the meantime, Samsung jumped in to fill the void with Galaxy II and III. Apple, RIM’s digital nemesis, launched iPhone 3, 4, 4s and 5 with much fanfare. Crackberry was no more. Critics hammered the beleaguered blackberry and predicted that the Ontario based company was heading towards Nortel avenue. But on February 5th, RIM outdoored the new BBz10 to a chorus of fantastic reviews.
I got to hold the newly revamped BBz10, and for 15 minutes, I was gushing like a bride who had just found her wedding dress. Although I am a long time Apple fan, I have to admit that aesthetically, the BBz10 is more appealing than the iPhone 5. It is longer, wider, thinner and altogether sleeker than the iPhone. The famous Qwerty keyboard is now embedded into a touch screen that spits out words even as you type. The operating system for the new blackberry has also been improved to incorporate fast browsing and great multimedia capabilities.
Move over Samsung, watch out Apple: RIM is back to claim its market share.